Two forwards, one target! Vodafone becomes Dortmund s new main sponsor for at least five years

According to the official website of Dortmund, two offensive brands have joined hands to cooperate, and Vodafone has become Dortmund's new main sponsor.

Two forwards, one target! Vodafone will be the new main sponsor of eight-time Bundesliga champion Dortmund, with a contract period of at least five years. When two brands with a truly offensive spirit meet, it is not just a sponsorship relationship, but a positive alliance, a commitment, a team. Vodafone will be Dortmund’s new main sponsor for at least five years in the upcoming season.

A small but important detail: Out of respect for Dortmund and its millions of fans, Vodafone will present its logo in black on all the iconic yellow jerseys in the 2025/26 season. It’s a strong signal of strong connections from the outset, from a business that creates connections and a brand that represents solidarity. Marcel De Groot, CEO of Vodafone Germany, said: "We are proud to be a member of the Dortmund family. We all have a common desire to be better every day than yesterday, both on the court and on the network. This partnership is not just a sponsorship, it is a statement about growth and two brands with international influence." Hans Joachim Wattsk, general manager of Dortmund, stressed: "For the past decade, Dortmund has been playing in the Champions League, and Vodafone has always represented the top level in its field. It is full of economy. In a challenging era, we are very happy that we can embark on our journey with such a prestigious partner. "[3]

Dorthmund Commercial Director Casten Cramer added: "Vodafone is a global enterprise with strong innovation capabilities and a strong position in society. These two points will be fully reflected in the cooperation in the coming years. Vodafone's logo will appear in black on all the yellow jerseys in our new season, which has shown that this will not be an ordinary cooperation, but a very special partnership."[3}

The cooperation between the two companies is not limited to Dortmund's jerseys. Vodafone and Dortmund will jointly launch an innovation and technology offensive with the goal of creating new digital experiences for fans, whether on the court, in the application or in daily life, to bring more excitement to Vodafone customers and fans.

"Dortmond represents passion, speed and true fan closeness, just like us. Through this collaboration, we not only put our logo on the jersey, but also bring all our innovative powers into it." said Mattias Lorenz, Vodafone's personal account director. "We will attack together, on the court, on the network and in people's inner world." The two brands represent passion, quality and professionalism. The two brands have international influence and the power of social media. The two brands do not accept the status quo, but take the initiative.